The French luxury giant Louis Vuitton has opened a pop-up space ‘Nóng Hó, Shanghai’ at the newly-built Fotografiska photography museum, on the bank of Suzhou Creek, a landmark waterway of Shanghai.
The space will open for a month (12th October to 12th November), with various events celebrating the brand, the city and the culture of Shanghai. ‘Nóng Hó’, meaning ‘hello’ in Shanghainese, is a representative phrase for the culture of Shanghai. The Fotografiska is a global group of photography museums that is opening its new Shanghai location to the public later this month.”
Nóng Hó, Shanghai” celebrates the new edition of the Maison’s City Guide Shanghai, revealing fresh perspectives on the electric metropolis from guest editor Bao Yifeng, co-founder of ART021. A digital version will be free to download on the mobile app for the duration of the ephemeral store. The Maison is also pleased to announce an exclusive Chinese series as part of Louis Vuitton [Extended] — The Podcast, with its first season centered around the city of Shanghai, unraveling the stories of the flowing Suzhou Creek. Listen to the first episode on the Xiaoyuzhou app.
