Technical Design, Production and Installation by Pardgroup
Louis Vuitton unveiled its highly anticipated La Beauté Louis Vuitton experience in the heart of Westminster, London, transforming a refined private space into a haven of beauty, luxury, and French elegance. The exclusive launch and press event marked a pivotal moment for the Maison as it expands its iconic universe into the world of beauty.
The interior was meticulously brought to life by Pardgroup, who oversaw the technical design, production, and installation of the space. Their execution perfectly echoed Louis Vuitton’s DNA—sophisticated, minimal, and artistically considered.
A Serene, Elevated Atmosphere
Guests were welcomed into a soft-toned salon-style setting, where creamy white walls framed the sculptural “La Beauté Louis Vuitton” signage in elegant gold. A plush curved sofa dressed with textured red accent pillows became the focal point of the room, paired with a sculptural glass coffee table that added a modern design touch.
Rounded armchairs in warm beige suede, stone side tables, and boucle-like seating created a comforting yet refined environment—luxury without excess. The lighting was deliberately soft and ambient, spotlighting the textures and craftsmanship throughout the space without distraction.
Craftsmanship Meets Beauty Innovation
Beauty products and tools were displayed with restraint and precision along the periphery, reinforcing Louis Vuitton’s approach to beauty as an art form. Simple yet thoughtful curation allowed guests, press, and industry insiders to discover the Maison’s upcoming beauty innovations in an intimate and immersive setting.
Pardgroup’s Technical Excellence
From spatial planning to construction, Pardgroup seamlessly translated Louis Vuitton’s aesthetic vision into a tangible reality. Their work ensured flawless detailing, acoustic balance, custom furnishings, and a layout perfectly suited for press presentations, live demonstrations, and social media content creation.
A Vision of Modern Parisian Elegance in London
The event reflected Louis Vuitton’s ambition to redefine luxury beauty—harmonizing artistry, craftsmanship, and experiential design. Set within Westminster’s historic charm, this launch signaled the beginning of a new chapter for the Maison in the world of high-end cosmetics.
Photos by Louis Vuitton
