Longchamp Luxury Fashion Event | New York, US | May 2025
On Tuesday, May 20, Longchamp marked a new chapter in its brand legacy with the grand reopening of its SoHo landmark, La Maison Unique. The iconic flagship at the heart of downtown Manhattan debuted its new look with an exclusive party that blended Parisian elegance with New York energy.
The reimagined space, designed by world-renowned architect and designer Thomas Heatherwick, served as both backdrop and muse for the evening. Bold, sculptural elements and immersive design features transformed the flagship into an experiential destination, reflecting Longchamp’s heritage of innovation and artisanal craftsmanship.
Guests gathered to celebrate alongside Longchamp CEO Jean Cassegrain, who welcomed friends of the house and fashion insiders with a toast to the historic moment. La Maison Unique is more than a boutique—it’s a reflection of Longchamp’s creative spirit and deep connection to its community.
The evening’s electric atmosphere drew an impressive roster of talent, including actors Emma Roberts, Ego Nwodim, Natalia Dyer, Maisie Richardson-Sellers, and Isabela Merced, who explored the space while mingling over champagne and canapés.
Setting the tone for the night, DJs Amrit Tietz and Mona Matsuoka delivered energetic sets that kept the crowd dancing. One of the standout moments came with a specially choreographed performance by Jacob Jonas The Company, whose dancers brought the architectural elements of the space to life in a stunning display of movement and artistry.
With this newly reimagined flagship, Longchamp once again affirms its position at the intersection of fashion, art, and design—redefining retail as a cultural experience and inviting visitors to discover its world through fresh, creative eyes.
Photos courtesy of Longchamp.
