Longchamp has also hopped on the digital bandwagon by launching its e-commerce site in Malaysia. In a statement released by the brand, CEO of Longchamp Jean Cassegrain says: “This new platform is a wonderful opportunity for the Longchamp online experience for our existing audience in Malaysia, but also a great way to be visible in new areas for new customers.”
To celebrate the launch, the brand has included an online-exclusive collection called the Le Pliage Tour Eiffel, featuring three designs that are emblazoned with graphics of the French icon. Shop them here.