Longchamp has made a stylish splash this summer, unveiling its first-ever beach club in Forte dei Marmi, Italy. Nestled at the exclusive Bagno Felice 1, the pop-up transforms one of Tuscany’s most iconic shorelines into a branded oasis where French sophistication meets Italian dolce vita.
A Coastal Canvas in Longchamp Green
The beach club is a visual feast, awash in Longchamp’s signature emerald green. Every detail— from the cabins and monogrammed keys to the umbrellas, deck chairs, and plush beach towels—has been reimagined with natural textures and refined finishes. The effect is both luxurious and inviting, a seamless blend of Parisian polish and seaside ease.
A Setting for Leisure and Elegance
Designed to evoke the charm of Riviera living, the space encourages guests to linger and indulge. Live music drifts across the sand, while a luxe cocktail bar serves up signature drinks crafted for slow, golden afternoons. The atmosphere strikes a careful balance between understated elegance and joyful escapism, making it a summer destination in its own right.
Exclusive Touches for the Fashion-Minded
In true Longchamp style, the experience extends beyond ambiance. Visitors can shop an exclusive Forte dei Marmi edition of the Le Pliage Monde tote bag, available only at the beach club and the nearby boutique—an instant collector’s item for fashion lovers.
A Branded Dreamscape
Far from being a simple seasonal activation, the Longchamp Beach Club is a fully realized brand world. It invites guests to immerse themselves in a lifestyle—one where design, leisure, and heritage intersect against the backdrop of the Tyrrhenian Sea. For those lucky enough to visit, it’s a taste of summer that’s as refined as it is unforgettable.
