This season, Loewe is turning heads—and appetites—with a bold and unexpected visual motif: towering stacks of colorful tomatoes. Playful, surreal, and unmistakably summery, these eye-catching installations are anchoring Loewe’s seasonal summer stores across the Mediterranean, transforming storefronts into cheerful beacons of creativity and curiosity.
Popping up in idyllic locales including Formentera (Carrer de Ramon Llull 10, Spain), Saint-Tropez (23 Rue François Sibilli, France), and Limassol (Giannou Kranidioti 11, Cyprus), the tomato towers are more than just whimsical décor—they’re a clever nod to Loewe’s ongoing exploration of craft, color, and the organic beauty of everyday forms.
Each tomato is sculpted in vibrant, unexpected hues—from sun-drenched yellows to glossy purples and candy-toned reds—stacked in seemingly impossible formations that add an element of fantasy to the Mediterranean streetscape. The effect is both graphic and grounding, rooted in nature yet reimagined through Loewe’s surrealist lens.
Designed to stop passersby in their tracks, these installations echo the joyful eccentricity of the brand’s Paula’s Ibiza collection and its sun-soaked aesthetic. Whether visitors are popping in to shop or snapping a summer photo op, Loewe’s tomato towers serve as a reminder that high fashion can be fun, fresh, and full of flavor.
For the full list of Loewe summer destinations, visit loewe.com and follow the journey with #LOEWE.
Photos by Loewe
