Up, up, and deliciously away! 🍅
Loewe is no stranger to bending the rules of fashion—but this time, the brand has taken “elevated design” to breathtaking new heights. Introducing the Loewe Tomato Balloon: a delightfully surreal, tomato-shaped hot air balloon that has been spotted floating gracefully above the countryside, turning heads and igniting imaginations across the fashion world.
Set against sweeping scenic backdrops, this dreamy airborne installation feels plucked from a storybook. But make no mistake—it’s a bold branding statement, elevating Loewe’s playful spirit and unexpected artistry into the clouds.
A Sky-High Surrealist Moment
The tomato—quirky, plump, and glossy—is a nod to Loewe’s Spring/Summer 2024 collection, which leaned into natural forms, garden motifs, and exaggerated silhouettes. It’s a perfect continuation of creative director Jonathan Anderson’s love for the odd and organic, where even a humble fruit becomes a high-fashion muse.
Fashion Meets Fantasy
Why walk a runway when you can float above one? This flying tomato transforms the sky into Loewe’s latest stage, captivating onlookers both on the ground and online. It’s not just a balloon—it’s an emblem of Loewe’s fearless creativity, a visual metaphor for fashion’s ability to lift us out of the ordinary.
The Internet Can’t Get Enough 🍅
Since its debut, the balloon has gone viral on Instagram and TikTok, with fashion lovers and curious travelers alike flocking to get a glimpse (and a selfie) of the airborne icon. It’s absurd. It’s charming. It’s Loewe.
Photos by Loewe
