A decade of iconic design is honored in spectacular style as Loewe continues its global celebrations for the 10-year anniversary of the Puzzle bag with a dedicated installation in Hong Kong. Housed within the elegant confines of Sotheby’s Maison at LANDMARK CHATER, the presentation offers a multisensory journey through the evolution and cultural impact of one of the House’s most recognizable silhouettes.
The installation spotlights the Puzzle 10 collection, bringing together artistry, heritage, and innovation in a striking exhibition format. Guests are invited to explore the stories behind standout re-editions — including the bold and buzzy Pixel Puzzle, the sculptural Ken Price-inspired iteration, and the whimsical new Confetti design, each highlighting the bag’s endless potential for reinvention.
Adding to the playful sophistication of the space are oversized Puzzle charms, transformed into larger-than-life characters and strategically placed throughout the installation. These inflated icons bridge the realms of fashion and fantasy, offering selfie-worthy moments and bringing a sense of wonder to the immersive experience.
This anniversary showcase not only celebrates the enduring craftsmanship of the Puzzle bag, but also reaffirms Loewe’s position at the intersection of art, fashion, and storytelling.
The installation is open to the public through 27 June — a must-visit for collectors, creatives, and design lovers alike.
