DescriptionThe North Face, Fall Transitional Campaign at their Soho and 5th Ave locations.
To capture that authentic, rugged mountain feel, our team hand-sculpted custom foam props and coated them in cement, creating ultra-realistic rock and concrete texture...The North Face, Fall Transitional Campaign at their Soho and 5th Ave locations.
To capture that authentic, rugged mountain feel, our team hand-sculpted custom foam props and coated them in cement, creating ultra-realistic rock and concrete textures for both the window and in-store displays. 🪨✨ We also spotted a massive, dynamic tri-vision (prisma) billboard we integrated directly into the main Soho window to bring the campaign to life in motion.
From the initial build to the final placement, this entire display was proudly fabricated, project-managed, and installed by the team at Visual Citi.
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