DescriptionPERSOL
Abu Dhabi Boutique Shop Windows & In Store High End Permanent Visual Merchandising.
On the occasion of the opening of the first Persol boutique in the United Arab Emirates, EssilorLuxottica entrusted Lillisimone with the development of an ...PERSOL
Abu Dhabi Boutique Shop Windows & In Store High End Permanent Visual Merchandising.
On the occasion of the opening of the first Persol boutique in the United Arab Emirates, EssilorLuxottica entrusted Lillisimone with the development of an exclusive creative concept, along with the design of display tools dedicated to the brand, with a particular focus on the Persol LAB collection.
The project was conceived with the aim of enhancing and making tangible the exceptional craftsmanship that has always distinguished Persol. Every element was designed to highlight details, bringing to light the unique features that define the brand’s identity and express its artisanal excellence.
The design approach focused on extending this sense of uniqueness and preciousness from the furnishings dedicated to the Persol LAB line to all the display areas of the boutique, from the window displays to the interior spaces. A coherent and refined language capable of creating continuity and engagement.
The result is a high-end project in which premium materials interact with clean, minimal forms, expressing a contemporary and timeless aesthetic. An environment designed to amplify the value of the product and offer an immersive experience, in line with Persol’s excellence.
Creative Concept, Design.
Design: lilli bertoni & simone sanfratelloSee More