DescriptionGucci partnered with Saks to introduce their new fragrance, Gucci Bloom Eau de Parfum, in a week-long pop-up at the Oculus in the World Trade Center. The airy metal structure, clad in Gucci Bloom’s signature shade of pink, had to be raised onsite ove...Gucci partnered with Saks to introduce their new fragrance, Gucci Bloom Eau de Parfum, in a week-long pop-up at the Oculus in the World Trade Center. The airy metal structure, clad in Gucci Bloom’s signature shade of pink, had to be raised onsite overnight in an 18-hour period prior to the reveal. Filled with scent stations, floral potted plants, and social media opportunities, the event was a hit and made BizBash’s 20 Most-Liked list for 2017See More