Preservation Play is a Youtube channel run by R/GA, an advertising and marketing company. Their mission is to direct advertising revenue from
relaxing nature videos on YouTube to charities that look after the natural world. I designed a "brand stunt...Preservation Play is a Youtube channel run by R/GA, an advertising and marketing company. Their mission is to direct advertising revenue from
relaxing nature videos on YouTube to charities that look after the natural world. I designed a "brand stunt" pop-up in the heart of Manhattan to bring attention and awareness to the Youtube channel. Here we see their logo with screens that play their videos on a loop. The pavilion-like structure provides a space for people walking by to sit and watch these calming videos.See More