Manuel.Urquizo@Macys.com Director of Storewide Visual Campaigns & Windows · Macy’s Inc.

39 Projects

Macy's Holiday Windows

Macy's Department Stores & Malls Window Display New York, US Nov 2024

The Macy’s Holiday windows this year are about celebration and togetherness under the overarching theme of “Give Love”. Each window is about Giving and the emotion tied to it during the holiday season, Give Warmth, Give Wonder, Give Surprise, Give Lo... The Macy’s Holiday windows this year are about celebration and togetherness under the overarching theme of “Give Love”. Each window is about Giving and the emotion tied to it during the holiday season, Give Warmth, Give Wonder, Give Surprise, Give Love, Give Joy, with our first window introducing our Gift Guide elves that guide our viewers through each window. We also celebrate our partnership with Big Brothers Big Sisters in windows 2 and 5 showcasing hundreds of hand drawn ornaments from littles all around NYC. Window 1 - Macy's Gift Guide Meet our Macy's Gift Guides, here to assist, your journey to joy is first on their list. With a snap of a finger, they open the door, to a magical world full of gifts galore. Follow their lead from floor to floor, in this magical wonderland to explore. Surprises await at every turn, through the Magic of Macy’s who can ask for more! W2 - Give Warmth The glow of lights, the warmth of night, snuggle up for a holiday delight! Our Gift Guide pulls the ribbon tight, what’s inside? Oh, joyful sight. With Little’s moments all concealed, a shiny teddy is soon revealed. Wishful drawings from girls and boys, holiday decor brings cheer and joy! W3 - Give Wonder Each snap of a finger brings wonders anew, as the Gift Guides gaze up at the sky so blue. They spot Santa's sleigh soaring high in the night, his reindeer gleaming in the moon’s sparkling light. With a jolly big smile and a twinkle in his eye, he waves from above, as he soars through the sky. “Give Wonder, to all the curious dreamers, the big thinkers, and the magic believers”. W4 - Give Surprise Keep your eyes open for a big surprise! You might spot CJ the elf full of glee in his eyes. He peeks through the window, and what does he see? Our Gift Guide balanced on presents Stacked high by the tree. With great finesse and star held high, she see’s CJ appear in a window nearby. Both are surprised by the sight of each other, a giant balloon and a Gift Guide like no other! W5 - Give Love With hearts aglow and love so near, our spirits shine with festive cheer. Our Gift Guides hold a special place, bringing light to smiles in each Little’s face. Ornaments made with tender care, a sign that love is in the air. Heartfelt wishes from friends so true, Big Brothers Big Sisters, Bigs and Littles too! W6 - Give Joy The Gift Guides open a world of delight, revealing the magic of holiday light. Stars that twinkle and shine so bright, Santa appears--oh, what a sight! Joyful smiles in every face, as laughter and love fill every space. Sparkles and cheers, ring far and near, “To the gift of love and a Happy New Year!” See More

Collaborators

Spaeth Design Design, Visual Merchandising

Macy's Holiday Windows

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