For Samsung at Nebraska Furniture Mart in Omaha, Duggal Visual Solutions partnered on a retail environment designed to make appliance shopping feel immersive, elevated, and highly visible within a large-format showroom setting. The installation combi...For Samsung at Nebraska Furniture Mart in Omaha, Duggal Visual Solutions partnered on a retail environment designed to make appliance shopping feel immersive, elevated, and highly visible within a large-format showroom setting. The installation combined illuminated branding, fabricated display elements, custom countertop sections, and integrated graphic systems to create a clean, technology-forward customer experience centered around Samsung’s Bespoke AI product story.
The project included project management, fabrication, logistics, graphics production, and installation, with features including a suspended lit Samsung logo, Bespoke AI signage, custom filler and countertop sections, branded graphics, and retail display enhancements designed to increase shopper engagement, improve wayfinding, and strengthen in-store visual storytelling. Subtle lighting integration and layered display construction helped transform the appliance department into a more interactive and visually dynamic retail destination.
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