DescriptionOne Color. One Brand. Multiple locations in sync.
Duggal Visual Solutions partnered with Kate Spade New York to bring the brand’s bold Beet fall concept to life at its Rockefeller Center flagship along with additional retail locations across the c...One Color. One Brand. Multiple locations in sync.
Duggal Visual Solutions partnered with Kate Spade New York to bring the brand’s bold Beet fall concept to life at its Rockefeller Center flagship along with additional retail locations across the country with every location telling the same story in perfect color sync.
At flagship locations, Duggal produced and transformed the iconic New York City commute into a playful, dimensional streetscape with custom-fabricated pigeons, lampposts, subway-inspired structures, and benches, each one built and finished with signature Kate Spade details.
Custom fabrication. 3D printing. Specialty graphics. Precision color production. Every material – dimensional pieces, painted surfaces, walls, windows, pedestals, risers, self-adhesive vinyl, and printed SEG graphics – carrying the exact same Beet hue, matched and managed across substrates and production processes to hold true from one location to the next.
That color consistency is the real feat: a multi-location rollout reads as one unified vision, no matter which door a customer walks though. The result turns familiar symbols of the New York daily commute into something playful, surreal, and unmistakably Kate Spade proving what’s possible when fabrication, color expertise, and rollout logistics operate as one system.
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