For Samsung at Nebraska Furniture Mart, Duggal Visual Solutions helped create a refreshed retail display environment focused on visibility, shopper engagement, and modern experiential merchandising. The installation transformed key appliance display ...For Samsung at Nebraska Furniture Mart, Duggal Visual Solutions helped create a refreshed retail display environment focused on visibility, shopper engagement, and modern experiential merchandising. The installation transformed key appliance display zones through custom fabrication, integrated graphics, illuminated branding, and architectural retail elements designed to help Samsung products stand out within a busy showroom environment.
The project included project management, site visits, fabrication, graphics production, logistics, and installation across multiple branded touchpoints. Custom elements included suspended logo structures with SEG graphics, inline appliance display refreshes, island units, back wall fabrication, connected living signage, and branded graphic systems designed to support a cohesive customer journey throughout the retail space. Thoughtful lighting, dimensional construction, and strategic placement elevated the showroom experience while reinforcing Samsung’s innovation-focused retail presence.
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