Le Club Lacoste
6.9K
243
6.9K
243
This summer, we partnered with Lacoste to bring Le Club Lacoste to Melbourne - a sun-soaked, tennis-charged oasis on the Yarra celebrating the brand’s latest tennis-led collection.
Set at Afloat Melbourne, the experience features live matches, curated food and drink, and a floating Lacoste court! Our team delivered key branded touch points across the space, including the Lacoste Store Cabana, stage, media wall, and Dressed mannequins, complementing the wider venue setup.
The activation extended into retail with bespoke windows, branded flags, and an exclusive launch zone at David Jones Bourke St, all unified through Dressed by Dashing mannequins styled in Lacoste.
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