DescriptionOver 2 years in the making… and B_RD has officially launched our first Beauty activation for Prada Wisteria, in collaboration with L’Oréal at Selfridges. 💜
💜 L’ORÉAL
💜 PRADA
💜 SELFRIDGES
💜 BEAUTY SECTOR
Working closely with the incredible Cr...Over 2 years in the making… and B_RD has officially launched our first Beauty activation for Prada Wisteria, in collaboration with L’Oréal at Selfridges. 💜
💜 L’ORÉAL
💜 PRADA
💜 SELFRIDGES
💜 BEAUTY SECTOR
Working closely with the incredible Creative Marketing team at L’Oréal, we brought the new Prada Wisteria collection to life across Selfridges London & Manchester.
Taking inspiration from the collection, we embraced a bold, singular purple palette to create a striking new dimension to Prada’s signature aesthetic, transforming the space into an immersive Beauty experience.
Showcasing the new Wisteria Balm and Wisteria Touch Blush, the immersive takeovers invite customers to experience the collection first-hand through expert consultations, personalised balm engraving and exclusive Prada mystery bags.
As a business, we’ve been building our relationship with the fantastic L’Oréal team for nearly two years, so it’s incredibly exciting to finally see our first project together come to life.
A fantastic milestone for B_RD and the beginning of a very exciting journey within the Fashion Beauty sector.
Creative | Design Development | Production | Installation by B_RDSee More