Drew House Flagship Store
For this project, I developed a plan for Drew House to design their flagship store in Los Angeles. This project outlines a plan for the brand to successfully launch the store and is accompanied with the in-store mockups, a social media strategy, and tech-led activations.
My concept was to create a store-within-a-store (SWAS) format by designing 4 distinctly themed monochromatic rooms, wherein the products will be merchandised.
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