Drew House Flagship Store
Pop-Up Atlanta, US May 2023
For this project, I developed a plan for Drew House to design their flagship store in Los Angeles. This project outlines a plan for the brand to successfully launch the store and is accompanied with the in-store mockups, a social media strategy, and tech-led activations. My concept was to create a store-within-a-store (SWAS) format by designing 4 distinctly themed monochromatic rooms, wherein the products will be merchandised.
Deveshi Trehan
Deveshi Trehan