Essie Brand Activation
Essie Beauty, Perfume & Skincare Pop-Up New York, US Dec 2022
An outdoor consumer-facing brand activation for Essie's winter Wrapped in Luxury 2022 nail polish collection. Featuring a large-scale spilled nail polish bottle where the first 100 visitors can go inside and receive a Wrapped in Luxury collection takeaway and chocolate in a gift box. Visitors can also get their nails painted by a professional in one of the collection’s 6 colors.
Alexandra Biehle
Alexandra Biehle