In a striking celebration of color, heritage, and minimalist design, Lacoste has unveiled its latest window installation, “Spring Summer 25 Polo Light,” at its flagship location on the Champs-Élysées in Paris. The display presents a powerful visual tribute to the brand’s most iconic item: the Lacoste polo shirt.
Meticulously arranged in a glowing grid format, the installation showcases a vibrant spectrum of Lacoste polos, each in a different hue, representing the diverse and dynamic palette of the Spring/Summer 2025 collection. From classic whites and navy blues to rich reds, sun-washed pastels, and punchy greens, the display embodies the versatility and timelessness of the polo—a staple that has transcended generations.
Set against a warm, peach-toned backdrop with soft, theatrical drapery on one side, the installation masterfully balances symmetry and softness, light and structure. Each shirt is individually lit, transforming the window into a glowing, modern archive of Lacoste’s signature style.
This visual moment not only underscores the brand’s continued commitment to craftsmanship and color innovation, but also reasserts its place as a leader in luxury sportswear with a distinctly Parisian edge. Bold, elegant, and instantly memorable, the “Polo Light” installation invites passersby into Lacoste’s world—where heritage meets fresh, seasonal energy.
