From March 16th to April 6th, 2026, Lacoste takes over Boulevard Haussmann for an exclusive creative collaboration, spanning from the iconic window displays to the department store’s immersive spaces.
Sporting heritage meets contemporary style
At the core of the project lies the creative power of the Spring-Summer 26 Runway collection, designed by Creative Director Pelagia Kolotouros.
A collection that treats the wardrobe as a liminal space, suspended between the euphoria of triumph and the silence that follows defeat. Sensuality, unfinished proportions, and athletic heritage reinterpreted through a vintage sportswear lens form the foundation of an elegant and dynamic wardrobe.
Surrounding these show-stopping looks, the main collection anchors the narrative, revealing a complete wardrobe for those who cannot be stopped. Versatile and refined, it blends style with functionality, striking the perfect balance between femininity, tailoring, and practicality.
This take is a statement, an assertion of style, and a celebration of the Lacoste woman.
From the Boulevard window displays to the designer floors, the experience unfolds as an immersive expression of womanhood, unveiling a complete vision of her wardrobe.
This experience opens a dialogue between two institutions: Lacoste, with its distinctive sporting heritage and iconic codes, and Galeries Lafayette Paris Haussmann, a historic partner renowned for its authority in womenswear.