For Summer 2025, Lacoste’s Manhattan flagship window is turning heads with a bold new centerpiece: a large-scale 3D printed crocodile sculpture that redefines what modern retail storytelling looks like. Engineered by Visual Citi, this striking installation captures the energy of Lacoste’s athleisure legacy while showcasing the capabilities of next-generation fabrication.
A Modern Icon, Reinvented
At the heart of the display is Lacoste’s iconic crocodile—reimagined at monumental scale. Designed to command attention and reflect the brand’s fusion of sport and style, the sculpture blurs the line between art and retail, form and function.
Built Layer by Layer: Industrial-Scale 3D Printing
Fabricated using large-format 3D printing technology, the crocodile was constructed from high-strength thermoplastic filament. The process spanned multiple continuous print cycles, resulting in a seamless form with a dense infill structure, ensuring both visual impact and structural integrity suitable for long-term in-store display.
Precision Craftsmanship in Every Detail
After printing, the sculpture underwent a meticulous post-production process. Skilled technicians hand-sanded and structurally reinforced the form, applying UV-stable paint to create a sleek, lacquered finish that gleams under store lighting and resists the wear of the summer season.
Engineered for the Flagship Experience
Every aspect of the sculpture was designed with installation in mind. Visual Citi equipped the piece with an internal framework and engineered baseplate, allowing for safe transport, easy mounting, and precise positioning within Lacoste’s high-traffic Manhattan storefront.
Where Technology Meets Storytelling
This sculptural centerpiece is more than a design feat—it’s a symbol of Lacoste’s evolution. Rooted in tradition yet looking forward, the installation perfectly mirrors the brand’s fusion of heritage and innovation, offering passersby an unforgettable glimpse into the spirit of Lacoste Summer.
A bold intersection of fashion, engineering, and experiential design, Lacoste’s 3D printed crocodile makes a strong statement: in the world of retail, the future is now—and it’s custom fabricated.
Photos by Visual Citi
