On June 11, Longchamp brings a taste of Paris to Manhattan with the debut of La Boulangerie LONGCHAMP, an exclusive sidewalk café outside its Fifth Avenue flagship. This elegant pop-up is part of the Fifth Avenue Association’s annual Fifth Avenue Blooms™, a celebration of spring that transforms the iconic thoroughfare with artful floral installations and vibrant public experiences.
In collaboration with the legendary Angelina Paris, La Boulangerie LONGCHAMP serves a refined selection of Parisian treats and refreshments. More than a café, it’s a cultural moment that embodies Longchamp’s French roots while embracing the spirit and energy of New York City. Visitors can sip and savor in style, all while immersed in a blooming urban oasis—a tribute to joie de vivre and seasonal renewal.
The café’s aesthetic is deeply tied to Longchamp’s creative world. Drawing inspiration from French ceramicist Constantin Riant, La Boulangerie reflects the color palette and spirit of Longchamp’s Fall/Winter 2025 collection. Riant’s signature blue-and-white designs, developed in partnership with the brand, adorn handbags, ready-to-wear, and accessories. His work also introduces a newly reimagined emblem honoring Longchamp’s heritage—an ode to modern craftsmanship and bold individuality. This artistic vision carries through the café’s visual storytelling, offering guests a multisensory experience rooted in creativity and elegance.
As an official partner of Fifth Avenue Blooms, Longchamp joins a prestigious lineup of brands in transforming Midtown into a garden of innovation. From June 11 through July 6, Fifth Avenue will be lined with custom-designed planters and crowned with two towering floral arches stretching from 51st to 58th Street. At the center of it all, a never-before-seen flower makes its debut in honor of Fifth Avenue’s 200th anniversary—a botanical marvel and symbol of legacy.
La Boulangerie LONGCHAMP is not only a chic culinary experience but also a marker of the brand’s deepening footprint in New York. Just weeks earlier, Longchamp unveiled its newly reimagined SoHo flagship on May 21, signaling a renewed commitment to physical retail and immersive brand storytelling.
With its blend of French sophistication, contemporary artistry, and New York flair, La Boulangerie LONGCHAMP is this season’s must-visit destination—where fashion meets flavor on the most iconic avenue in the world.
