Between 22 March and 7 April, Kenzo is bringing pop-up events to Beijing, Shanghai and Shenzhen at the same time. Kenzo has covered the walls and windows near its stores in the three cities with artistic director Nigo’s hand-drawn boke flower (also called Japanese quince), as well as providing exclusive coffee and stickers with the boke floral pattern at weekends only.
Coinciding with the launch of the pop-ups, the brand teamed up with actor Ao Ruipeng and singer-actress Snow Kong Xueer to model the new SS24 collection and recreate Nigo’s boke doodles in a promotional video. On Weibo, China’s Twitter equivalent, the topic “Kenzo pens flowers” (#KENZO妙笔生花#) gained 5.98 million views.
