IDW – Presentation of the AMA Mannequin Collection

Düsseldorf, Germany — March 2026 — IDW, a manufacturer of mannequins and visual merchandising solutions, presented new mannequin collections and display concepts during EuroShop 2026.

The presentation introduced designs developed for fashion brands and retailers, focusing on materials, form, and adaptable display configurations for retail environments.

One of the central elements of the stand was the debut of AMA, a new male and female mannequin collection based on a classic standing pose. The mannequins feature clean lines, aligned arm positions, and elongated proportions. Interchangeable arm positions and modular elements allow retailers to create different visual display arrangements.

The stand also included a live sculpting session by Lithuanian artist Andrius Erminas, who worked on mannequin sculptures throughout the exhibition. Erminas has collaborated with IDW on several projects, and visitors were able to observe parts of the sculptural process used in mannequin design.

The presentation reflected the company’s continued focus on mannequin development and visual display systems for retail environments.

3D tour of the IDW stand:

https://my.matterport.com/show/?m=UDtS8mPUwao