H&M last week reopened its 22,000-square-foot store in Manhattan’s SoHo featuring the latest clicks-to-bricks bells and whistles to appeal to environmentally minded Gen Z consumers, whom the Swedish giant hopes will vote their interest in circularity at the cash register.
The completely renovated and redesigned unit at 515 Broadway emphasizes experience. It’s the exclusive location in H&M’s U.S. fleet to offer its new ship to store option, which is also being tested at a number of Chicago units, a spokesman said.
H&M SoHo Redo: Now a Store With Added Benefits