The global shopping community has its eyes set on Azabudai Hills, Tokyo’s latest upscale shopping destination, and it’s not hard to see why. Nestled within a lush urban redevelopment project, this enclave boasts an array of high-end brands from the fashion and lifestyle elite, each striving to make its mark in this prestigious locale. Leading the charge is Hermès, with its newly unveiled two-storey boutique that promises an unparalleled shopping experience.
Designed by the renowned Paris-based architecture practice RDAI, the Hermès boutique at Azabudai Hills is a testament to the brand’s commitment to craftsmanship and innovation. Drawing inspiration from nature and Japanese architectural traditions, the interior design blurs the lines between indoor and outdoor living, creating a space that is both elegant and inviting.
Approaching the store, visitors are greeted by a semi-transparent glass façade adorned with artisanal Washi paper, offering a glimpse of the luxurious offerings within. Inspired by the traditional gold-leaf technique known as Haku, the paper is backed by luminous panelling that adds a touch of opulence to the exterior.
Inside, the boutique boasts two entrances, each leading to a distinct realm of luxury. The men’s department features a central open space where leather goods, jewellery, watches, and equestrian collections are showcased, while the women’s domain immerses shoppers in a world of silks, fragrances, and jewellery.
Both entrances are adorned with signature Hermès ex-libris and Faubourg mosaic frames, paying homage to the brand’s rich heritage. The women’s section spans two floors and includes two fitting rooms and a private salon, offering a personalized shopping experience for discerning customers. Upstairs, a lush rooftop garden provides a tranquil retreat amidst the hustle and bustle of the city.
To further elevate the shopping experience, the Hermès boutique at Azabudai Hills features a curated selection of artworks from the Émile Hermès Collection and the Hermès collection of contemporary photographs. From drawings by French illustrator Jochen Gerner to nature photographs by American Terri Weifenbach and Frenchman Maxence Rifflet, each piece adds a touch of culture and sophistication to the space.
For the store’s grand opening, architects Maki Onishi and Yuki Hyakuda of Tokyo-based practice O+H have been commissioned to create striking window displays crafted from a patchwork of Hermès silks, ties, and leather off-cuts. These pictorial scenes serve as a visual feast for shoppers, showcasing the brand’s commitment to creativity and craftsmanship.
In summary, the Hermès boutique at Azabudai Hills is not just a store—it’s a destination where luxury meets artistry, and where shopping becomes an experience to be savored. With its stunning design, curated artworks, and unparalleled attention to detail, this flagship location is set to redefine the luxury retail landscape in Tokyo and beyond.
