When Alessandro Michele became Creative Director of Gucci in 2015, he introduced a new narrative, one that includes a remarkable emphasis on words. In that spirit and in celebration of the House’s centenary this year, the invite for the upcoming #GucciAria debut is a book of riddles, puzzles and crosswords revolving around Gucci heritage, past and present.
Gucci Debuts GucciAria to Celebrate Heritage, Past, and Present
