Gucci brings its world of whimsy and wonder to life with a captivating new pop-up at Gate M Shanghai, celebrating the launch of Gucci Flora Gorgeous Gardenia Intense. The immersive experience invites guests on a sensorial journey through the vibrant Flora universe, transforming the space into a dreamscape of color, scent, and play.
The activation unfolds like a fairytale — a curated consumer journey that delights every sense. Visitors can step inside a stunning photo booth designed for the perfect Flora-inspired moment, indulge in a whimsical ice cream experience, and leave with a beautiful flower bouquet — a fragrant reminder of Gucci’s romantic spirit.
At the heart of it all is the new Gucci Flora Gorgeous Gardenia Intense Eau de Parfum — a rich, luminous scent that opens a new chapter in the iconic Flora collection. Embodying the free-spirited energy and boundless creativity of Miley Cyrus, Gucci’s muse and campaign star, the fragrance captures the essence of modern femininity: bold, joyful, and unapologetically expressive.
“This pop-up celebrates not only the fragrance but the lifestyle and emotion that define the Gucci Flora universe,” shares Dimitri Piccinino, Merchandising Senior Director at Coty – Gucci Beauty.
With its fusion of fashion, fragrance, and fantasy, Gucci’s Shanghai pop-up reaffirms the maison’s power to transform everyday moments into extraordinary experiences — where scent becomes art, and every visitor steps into their own Flora-filled dream.
Photos by Gucci / Dimitri Piccinino
