Giorgio Armani is bringing an exciting experience to Dubai with a pop-up boutique that will run from October 30 to November 10. Located within the Dubai Mall, the store is a continuation of the project titled ‘Giorgio Armani Love’, a celebration of the synthesis between fashion, art, and technology.
First unveiled at Art Basil Miami in 2022 with a party and a collection of four blue large-scale animal sculptures done by Italian artist Marcantonio, the Love project is all about creating a multidimensional conversation around the powerful emotion. “Love means freedom, unity, peace, and respect. Something to experience and share, that inspires people. The Giorgio Armani Love project shares this universal message of love. A message – a reflection – that comes from art and fashion, and allows more and more people to become involved thanks to technology,” shares the brand.
The pop-up at Dubai Mall will be home to an exclusive collection of garments and accessories that seem to merge the classic signature of the brand with more playful streetstyle silhouettes and sportswear. For women, the offerings include knitwear and technical silk cady pieces paired with wide trousers and long skirts, as well as sweatshirts made of silk jersey, and fluid suits. For men, knitwear and jerseys are presented with elegant yet casual trousers, or with five pockets, and leather blousons. The entire collection is defined by a soothing color palette ranging from cobalt blue to aqua green and white.
Technical design, production & installation by Pardgroup.
