Gentle Monster is celebrating the launch of its 2026 Circuit Collection with an immersive retail experience that merges motorsport adrenaline with playful nostalgia. Created in collaboration with Disney and Formula One, the activation introduces futuristic pop-ups in Seoul and Shanghai, transforming the spaces into a high-speed racing fantasy.
At the center of the installation is a striking juxtaposition: a cutting-edge Formula One race car displayed alongside a monumental sculpture of Mickey Mouse. The unexpected pairing blends the intensity of motorsport culture with Disney’s iconic character, creating a surreal environment where speed, spectacle, and imagination collide.
The pop-ups reflect Gentle Monster’s signature approach to retail design—pushing beyond traditional product displays to create conceptual spaces that feel more like immersive art installations. Industrial racing elements, futuristic materials, and sculptural set pieces surround the collection, reinforcing the Circuit Collection’s high-performance inspiration.
The collection officially launched globally on March 7, with visitors invited to step inside the installations and engage with exclusive interactive moments. At the Seoul location, guests can capture photos at a special Mickey-themed photo booth available only at the pop-up, adding a playful layer of participation to the experience.
The installations are hosted at Haus Nowhere Seoul and Haus Nowhere Shanghai, where they will remain open to visitors through May. By bringing together the worlds of motorsport, pop culture, and avant-garde design, Gentle Monster continues to redefine experiential retail—transforming a product launch into a cinematic environment where fashion, entertainment, and speed converge.
Photos by Gentle Monster
