First Impression has been nominated for the Shop! D-A-CH Awards for its audiovisual integration at the Lindt flagship store in Piccadilly Circus, London.
The installation includes a high-brightness LED window wall facing Piccadilly Circus, designed for visibility in a high-traffic urban environment. The display operates at approximately 3000 nits and uses ambient light sensors to automatically adjust brightness levels throughout the day.
Inside the store, a four-meter cylindrical LED structure is positioned in the Pick & Mix area, complemented by additional ultra-wide and portrait displays across key zones, including the Fresh Bar, Master Chocolatier station, and checkout. Content across the network is delivered via BrightSign Series-5 media players and managed through DISE content management software.
The system is monitored through First Impression’s network operations infrastructure, supporting continuous operation in a high-traffic retail setting.
The audiovisual setup was designed using a standardized configuration to allow deployment across multiple store locations.
The Shop! D-A-CH Awards recognize retail design and shopper marketing projects across Germany, Austria, and Switzerland. The nomination places the project among shortlisted entries for the current award cycle.
For more information about the project or interview requests, please contact:
First Impression audiovisual B.V.
www.firstimpression.com
| Main Contact: |
| Janneke van Lokven |
| j.vlokven@firstimpression.com |
| Role / Position |
| PR & Communications Manager |
| Company |
| First Impression |
| Website / URL |
| https://www.firstimpression.com |
| EuroShop 2026: Hall & Booth # |
| Hall 4, Booth E60 |