This summer, Ferragamo made waves in Monte Carlo with a striking red-and-white cabana installation, seamlessly blending seaside elegance with high fashion. Produced by Harlequin Milano, the pop-up experience transformed a corner of the city into a Riviera-style escape — complete with beach balls, nautical nods, and signature Ferragamo style.
Designed to evoke the carefree luxury of an Italian beach club, the setup featured:
- A glass cabana wrapped in Ferragamo branding, housing a curated selection of the brand’s latest summer looks.
- Red and white striped accents that echoed classic beach umbrellas and loungers, setting a sun-soaked tone for the activation.
- Oversized lifesaver rings and glossy beach balls, sculpted in the brand’s color palette, served as playful yet polished sculptural elements.
- A directional sign pointing to Firenze, Monte Carlo, and the Ferragamo boutique, tying back to the house’s global roots and local presence.
- Lush greenery in textured white planters, adding freshness and movement to the scene while softening the urban backdrop.
Set against Monte Carlo’s grand architecture and Mediterranean charm, the installation brought a festive energy to the streets — inviting passersby to step into Ferragamo’s world of effortless resort glamour. With Harlequin Milano’s expert fabrication and creative execution, the brand succeeded in creating a moment that was both immersive and Instagram-worthy, celebrating summer style with a distinctly Italian flair.
