Equinox and StockX are teaming up for a retail initiative.
The lifestyle brand and the resale marketplace are teaming up for a pop-uphosted at Equinox’s Bond Street location from Monday through Oct. 31 that’s exclusive to Equinox members. The initiative was organized by Equinox Circle, the company’s program that curates luxury brands across fashion, travel, entertainment and other industries.
“StockX joined Equinox Circle earlier this year, a collective of partnership benefits curated for Equinox Members. With plans for a concept store at our Bond Street location already in the works, adding a StockX pop-up element seemed both necessary and natural,” said Annie Walters, Equinox’s vice president of retail. “All the pieces came together, and the synergy of our apparel offering complimented by an assortment of StockX products organically suited both the Bond Street space and their member community.”
Equinox’s Bond Street location is situated among several popular streetwear stores, with neighboring business like Kith’s SoHo location, On’s Manhattan flagship and Bape’s AAPE close by.
The Equinox pop-up will feature unique apparel and footwear offerings from popular StockX brands such as Adidas, Nike, Off-White, New Balance and others. The offerings will be displayed alongside brands Equinox carries in its own stores, such as Family First, Rains, And Wander, Presidents and others.
This is Equinox’s latest initiative since launching Equinox Circle in May. In addition to StockX, Equinox Circle has worked with Bezel, Oura, Blade, Dorsia, Thorne and others. Through the program, Equinox members have exclusive access to StockX events and products.
“As part of anticipating customer needs, we are thrilled to bring our members access to expertly-curated partner offerings,” said Julia Klim, vice president of strategic partnerships and ventures at Equinox, who helmed the launch of Equinox Circle. “Our members trust us to bring them the very best and now we’re delivering on 30 years of expertise.”