Etro unveils a dazzling holiday window that transforms the storefront into a luminous stage of fantasy and festivity. Set against a glowing backdrop of golden marquee lights, the scene captures the joyful spirit of the season through a vibrant, theatrical display that blends craftsmanship with the brand’s signature exuberance.
Two brightly colored carousel horses—one electric blue, the other a rich violet—anchor the composition, instantly evoking childhood nostalgia and the magic of winter celebrations. Textural and sculptural, the horses add a dreamlike dimension to the window, their whimsical presence contrasting beautifully with the luxurious fashion showcased at the center.
Mannequins dressed in Etro’s holiday collection stand between the carousel figures, styled in deep jewel tones and intricate prints. A velvet suit in regal purple and a flowing patterned gown embody the house’s bold aesthetic, making elegance and maximalism the stars of the scene. The horses appear to “carry” Etro handbags, further highlighting the brand’s mix of playfulness and opulence.
Framed by an arch trimmed with glowing bulbs and a harlequin-inspired pattern, the window resembles a miniature theatre—inviting viewers to step into Etro’s world of color, character, and craft. The result is a captivating holiday moment that feels festive, artistic, and unmistakably Etro: a celebration of imagination and style at its most spirited.