After a hiatus of just over two years since DSQUARED2 closed its doors on the corner of Conduit Street and Savile Row in London, the Milan-based fashion powerhouse is back in the leafy Mayfair retail scene with a bang. The dynamic brand, led by twin creative directors Dan and Dean Caten, has unveiled its grand comeback in a sprawling 4,700 sq.ft. (437 sqm.) retail space spanning two floors and a basement. Situated within redeveloped adjacent buildings on New Bond Street, the new DSQUARED2 store promises a unique shopping experience like no other.
Designed by storagemilano, a renowned architecture and design firm based in Milan, the interior of the store offers a departure from the brand’s signature haute streetwear aesthetic. Instead, it boasts a captivating blend of Mid-century modern influences with industrial elements, infused with subtle nods to museum and archival heritage. Drawing inspiration from a 16th-century Wunderkammer, or “cabinet of curiosities,” the store’s ambiance invites shoppers to embark on a journey of discovery.
Stepping inside, patrons are greeted by walls adorned with micro-cement, complemented by a modular aluminum grid ceiling and carpeting in various hues. These serve as the perfect backdrop for an array of lacquered wood furnishings and fixtures, notably including a substantial okoumé wood showcase on the ground floor. Custom-made cabinets, chandeliers, and brightly colored dividers in glass and Formica, reminiscent of London’s underground, add further character to the space.
The new DSQUARED2 store at 67 New Bond Street in Mayfair houses the brand’s full range of offerings, encompassing men’s and women’s apparel, accessories, bags, small leather goods, shoes, and eyewear. With its strategic location and meticulously curated design, the store promises to be a destination for fashion enthusiasts seeking cutting-edge styles and unparalleled shopping experiences.
Those eager to explore the latest from DSQUARED2 can visit the store during its operating hours, from Monday to Saturday between 10 am and 7 pm, and on Sundays from 12 pm to 6 pm. For inquiries and assistance, the store can be reached at +44 20 30032856.
The return of DSQUARED2 to Mayfair marks a significant moment in the fashion landscape of London, reaffirming the district’s status as a premier destination for luxury retail. As the brand continues to push boundaries and redefine contemporary fashion, its new store serves as a beacon of innovation and style in the heart of one of the world’s most iconic shopping districts.
