Dior has officially reopened its freshly renovated New York City flagship — just steps away from Christian Dior’s very first American boutique, which debuted in 1948 at the corner of 57th Street and Madison Avenue.
Spanning four expansive floors, the “House of Dior” was reimagined by celebrated architect Peter Marino, who brought his signature “pared-down yet warm” aesthetic to every detail. Behind a striking white stone façade and floor-to-ceiling windows, visitors are greeted by an extravagant garden designed in collaboration with landscaper Peter Wirtz. Inside, the flagship showcases the latest in women’s and men’s ready-to-wear, leather goods, fine jewelry, and fragrances.
The fourth floor introduces an entirely new experience: the first-ever Dior Spa in the United States. This wellness sanctuary offers advanced skin diagnostics through Dior Measurements — a cutting-edge tool that assesses collagen, hydration, pH balance, and elasticity — alongside an extensive menu of treatments. From high-tech facials featuring Cold Laser, Ultrasound, Microcurrent, LED, Cryotherapy, and Oxygen Infusion, to light therapy and serotonin-boosting “Happiness” sessions, the spa blends science and indulgence in true Dior fashion.
Adding to the brand’s footprint, Dior has also opened its first standalone Dior Maison store just around the corner from the main boutique. Here, shoppers can discover bespoke home décor pieces, including floral vases, wooden watch boxes, bronze trays, and brass candlesticks — each crafted to bring the elegance of Dior into everyday living.
With its reimagined flagship, debut spa, and dedicated Maison store, Dior continues to honor its heritage while setting new standards for luxury retail in New York City.
