The store on Greene Street is adjacent to the company’s women’s boutique.
Dior Men is bowing in SoHo.
The luxury brand has opened a men’s boutique in a historic cast-iron building at 107 Greene Street in New York. It is adjacent to the women’s store and is the third men’s-only unit in Manhattan, joining others at Hudson Yards and 57th Street.
Located adjacent to the Dior women’s SoHo boutique, the new men’s shop offers a variety of Dior Men leather goods and accessories displayed in glass cases, while the brand’s ready-to-wear collection can be found suspended from the store’s ceiling on champagne finished rails.
The store’s interior design features a clean, contemporary décor, complete with light oak wood floors and off-white textured walls decorated with white onyx panels.
The LVMH-owned brand has unveiled several new brick-and-mortar locations within the past year, including a Dior Men location in Hawaii; three new Tokyo stores opened between October 2019 and January 2020; two stand-alone stores in Mexico City; and a new three-floor boutique on the Champs-Élysées, among others.
