WindowsWear kicked off its 2024 Mentorship Program in partnership with Givenchy, by inviting students to share their concepts for Givenchy’s “Voyou Bag” and “Shark Lock Cowboy Boot” campaign, highlighting retail, design, marketing, and technology strategies.
Finalists were asked to create a case study for the launch of the Givenchy star products “Voyou Bag” & “Shark Lock Cowboy Boot”. Students choose between a physical or digital strategy and developed a campaign that showcases high level creativity, consistency in brand image and product message across all channels with a 360 vision.
The top finalists presented their final project to the Givenchy and WindowsWear teams. Students had the opportunity to recieve feedback and learn from the industry leaders point of view. Later on, the 1st place winner was announced who will receive a paid summer 2024 internship at the Givenchy offices in New York City and 2nd and 3rd place winners who received other prices from Givenchy.
Meet the Winners
Congratulations To Andreas Caballero From College For Creative Studies And Abbie Cardenas From University Of Hawaii At Manoa For 1st Place, Valentina Rojas From Fashion Institute Of Technology For 2nd Place, And Sara Castellanos From Sheridan College For 3rd Place!
Andreas and Abbie will receive a paid internship at Givenchy at their headquarters in New York City during Summer 2024. Valentina Rojas and Sara Castellanos, 2nd and 3rd place respectively will receive a certificate of achievement and a gift from Givenchy
All finalists that were not selected as 1st, 2nd, and 3rd place winners received a letter congratulating them on their submission signed by the Givenchy team.
The finalists have not only showcased their creative prowess but also demonstrated a deep understanding of the nuances of brand consistency and the power of storytelling. Givenchy’s “Voyou Bag” and “Shark Lock Cowboy Boot” are set to make waves in the fashion world, propelled by these innovative campaigns that herald a new era in strategic, immersive, and boundary-pushing fashion marketing.
The WindowsWear Mentorship Program connects brands with students from around the world! Brands present brief ideas to students to identify top talent, and students submit projects to win paid internships and prizes from Coach, and Kate Spade!