Coach Unveiled Its New Store at Dongguan MixC Village

Coach has unveiled its new store at Dongguan MixC Village Outlet, introducing the brand’s latest retail concept through an elevated and contemporary design language. Opened on May 29, 2026, the space is defined by an expansive glass façade that creates a seamless connection between the interior and its surroundings, while a striking illuminated “C” logo anchors the storefront.

Inside, a warmer material palette and multiple wood feature walls bring a sense of comfort and sophistication to the environment. The store also introduces a newly designed seating area and dedicated ready-to-wear and footwear sections, offering a more immersive and curated shopping experience.

Creative design elements further distinguish the space, including a neon ceiling installation and an open-ceiling concept that adds dimension and visual interest. Redesigned fitting rooms and polished poured-concrete flooring complete the store’s modern aesthetic, reflecting Coach’s continued evolution of its retail environments through thoughtful architecture and experiential design.

Photos by Coach / Uploaded by Giovanni Zaccariello