The Coach Play Osaka concept store has officially opened, bringing a vibrant, multisensory retail experience to the heart of the city. As part of the Coach Play series, this location is designed as a fully immersive, community-driven space that engages all five senses while celebrating the brand’s heritage through a distinctly local lens.
Stepping inside, visitors are greeted by a warm, architectural framework reminiscent of a modern wooden house—an inviting gesture that blends contemporary design with nods to traditional craftsmanship. Along the walls, curated displays of leather goods sit on open wooden shelving, creating a gallery-like atmosphere that highlights both artistry and tactility.
A standout feature of the Osaka store is the playful appearance of Rexy, Coach’s beloved mascot, who takes center stage in a delightful 3D installation. Positioned among the collections, the oversized sculpture adds a spirited, whimsical touch to the environment, reinforcing the brand’s sense of fun and personality. Graphic elements featuring Rexy appear throughout the space, connecting the physical store experience to Coach’s storytelling universe.
The concept store is a celebration of local culture, bringing together elements of Osaka’s creative identity with the brand’s commitment to craftsmanship. Interactive moments, sensory details, and thoughtful design choices come together to form a destination that feels rooted in community while still unmistakably Coach.
With Coach Play Osaka, the brand continues to expand its vision of experiential retail—transforming stores into cultural touchpoints that engage, inspire, and invite visitors to explore in new ways.