Coach has officially opened a new store at the iconic Shenzhen MixC World, marking another milestone in the brand’s expansion across China. The location introduces a bespoke Coach Create bar, a space dedicated to customization, unique programming, and community building.
As part of the launch, Coach reimagined two of its most beloved symbols—the 🍒 cherry charm and 🚕 taxi charm—into oversized, interactive installations, bringing playful energy and creativity to the store experience.
The opening highlights Coach’s continued commitment to blending heritage with innovation, offering customers an immersive destination to explore personalization and craft.
Congratulations to the Coach team on this exciting new chapter!
#Coach #CoachNY
Photos by Coach
