At Coach, crafting emotionally resonant, immersive experiences is at the heart of how the brand connects with the global community. This spring, Coach brought that philosophy to life in an exciting new way with the launch of their very first #CoffeeTruck in Gotemba, Japan.
Parked just outside our Coach store, the vibrant yellow truck serves as more than just a caffeine stop—it’s a stylish invitation into the world of Coach. Guests are welcomed with a thoughtfully curated menu of bespoke drinks and sweet treats, all served in branded cups that blend our heritage of craftsmanship with playful modernity.
The installation is designed to surprise and delight, creating moments of joy that stay with the customers long after their visit. Dressed in custom coffee shop uniforms, the coach team brought high energy and warm hospitality, making the debut day one to remember.
This coffee truck marks a fresh chapter in how the brand brings the Coach experience to life—on the move, in unexpected places, and always with a signature blend of style, optimism, and authenticity.
Photos by Giovanni Zaccariello
