Coach unveiled its newest fragrance, Coach Gold, with Emmy Award-winning actor and producer Storm Reid as the face of the campaign. The launch event, hosted at New York City’s iconic Nine Orchard Hotel, brought together fashion and culture under the creative direction of Stuart Vevers.
The evening attracted a star-studded guest list, with Camila Morrone, Antonia Gentry, and Luka Sabbat among the notable attendees who joined to celebrate the fragrance debut.
The campaign made waves across the media landscape, earning exclusives in WWD, People, and L’Officiel, alongside additional coverage from top outlets including Cosmopolitan, Marie Claire, and ELLE. The launch generated an impressive 173 million impressions, $1 million in EMV, and $146,000 in MIV, solidifying its impact both in the fashion and beauty industries.
With Storm Reid leading the campaign, Coach Gold shines as a bold new chapter in the brand’s fragrance portfolio—capturing the spirit of confidence, glamour, and modern luxury that continues to define Coach.
Photos by Coach
