LONDON — Coach is materializing its (Re)Loved program, a circular system for remaking, up-crafting and redesigning its used bags in London with its first European pop-up store in Spitalfields Market.
Running from Thursday to Jan. 16, the “Tomorrow’s Vintage” space will feature a selection of (Re)Loved Coach bags, with vintage styles like Dinky, the Saddle and the Cashin Carry from Coach’s archival collection on display.
The brand will launch an exchange program that allows customers to trade in their Coach bag through the Coach (Re)Loved program to be recycled or reimagined in exchange for store credit starting from Nov. 1.