PARIS — Claudie Pierlot has opened a store on the Avenue des Champs-Élysées in the French capital, with plans to roll out its new style in other choice locations.
The contemporary Parisian label, which belongs to the SMCP group that also owns Sandro and Maje, plans to expand abroad and the new location is intended to increase the brand’s exposure to an international audience, said Claudie Pierlot chief executive officer Jean-Baptiste Dacquin, who spoke to WWD from a sofa in the new store as guests began streaming in to celebrate its opening.
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