Technical Development, Production & Installation
For Christian Dior Couture, Riviera ’26 transforms the spirit of the seaside into an immersive visual experience, bringing together craftsmanship, color, and playful French elegance across boutiques and windows worldwide.
Inspired by the effortless charm of the Riviera, the scenography is centered around a fleet of colorful sailing boats. Their distinctive forms are embellished with oversized bows and vibrant stripes, creating a joyful nautical language inspired by the work of Christian Bérard. The result is a world that feels both whimsical and sophisticated, capturing the sense of freedom and escapism associated with summer by the sea.
The concept extends throughout Dior’s retail universe, where the colorful sailing motifs create a strong visual identity across international boutiques and window displays. Through carefully developed details and considered installations, the scenography turns each space into a celebration of the Riviera, while remaining unmistakably Dior.
At the maison’s iconic 30 Montaigne address in Paris, the seaside narrative takes on an especially poetic dimension. Delicate seashells cradle perfumes and jewellery, presenting these exceptional pieces as precious treasures discovered along the shore. The contrast between organic seaside elements and Dior’s refined creations creates a captivating dialogue between nature and luxury.
