Casablanca Paris unveils its first-ever Ski Capsule activation at Harrods Mens in London, a dynamic pop-up created in collaboration with Faction Skis. B_RD partnered closely with the brand to bring this vision to life, transforming the concept into a striking physical environment that merges sport, style, and storytelling.
The installation reimagines the mountain as both a playground and a sanctuary, inviting visitors into a world where performance meets poetry. Through a design language rooted in color and atmosphere, the space shifts between fiery gradients and serene glacial tones—each palette capturing a distinct moment of the alpine landscape.
A radiant red-to-orange gradient symbolizes the dramatic glow of an evening sky stretching across the mountaintops, evoking the warmth and intensity of sunset on the slopes. In contrast, crisp whites and icy blues reflect the purity of fresh morning powder, shimmering under first light. Together, these tonal narratives celebrate the duality of the mountain environment and the emotional rhythm of a day spent in motion.
The pop-up highlights Casablanca’s longstanding spirit of escapism and refined luxury, presenting ski apparel and equipment that balance innovation with elegance. Technical development, in-house production, and installation were expertly executed by the B_RD team, ensuring the concept’s seamless translation from vision to reality.
The result is a contemporary fashion moment that merges performance aesthetics with Casablanca’s expressive visual universe—immersive, elevated, and unmistakably bold.
