This holiday season, Calvin Klein turns up the heat with a red-hot celebration at its Orlando Vineland store — a space transformed into a bold expression of festivity and fashion.
Stepping inside, guests are greeted by a sizzling crimson environment, perfectly capturing the brand’s signature confidence and minimalist allure. The immersive setup welcomes this season’s star-studded lineup — Rosalía, Jung Kook, Jalen Green, and Trent Alexander-Arnold — representing the global talent and modern spirit that define Calvin Klein today.
At the heart of the experience stands a striking 3D CK Tree, a sculptural centerpiece symbolizing the spirit of gifting and creative expression. It’s both an installation and an invitation — to celebrate individuality, connection, and the joy of the season.
Behind the scenes, an extraordinary team effort brought this concept to life. Visual Citi Inc., in collaboration with Calvin Klein’s VM, production, communications, and store teams, executed a flawless visual story that blends innovation, craftsmanship, and emotion.
With this installation, Calvin Klein continues to redefine how luxury retail experiences merge art, fashion, and technology — making this holiday moment one to remember.
